Salesforce Marketing Cloud (SFMC) offers robust tools for creating and managing marketing content, including Cloud Pages—customizable landing pages you can embed on your website. Here’s a step-by-step guide to creating a Cloud Page and embedding it into your site.

What is a Cloud Page?

A Cloud Page in Salesforce Marketing Cloud is a versatile and customizable web page designed specifically for marketing purposes. Whether you need to create engaging forms, attention-grabbing landing pages, or impactful promotional content, Cloud Pages empower marketers to build dynamic and interactive web experiences that connect directly with their audience.

Salesforce Cloud Pages integrate seamlessly with Salesforce Marketing Cloud, enabling personalized content delivery, data capture, and real-time interactions—all within a user-friendly interface.

Unlock the potential of your marketing campaigns with Cloud Pages and deliver experiences that leave a lasting impression!

Step 1: Log In to Salesforce Marketing Cloud

  1. Navigate to Salesforce Marketing Cloud and log in.
  2. Click on Content Builder and select Cloud Pages from the dashboard.

Step 2: Create a New Cloud Page

  1. Click the Create Collection button if you don’t already have a collection. A collection helps organize your pages.
  2. After creating the collection, select it and click Create to add a new page.
  3. Choose your Content Type (e.g., Landing Page, Microsite, or Form).
  4. Name your page and click Next.

Step 3: Customize the Page

  1. Use the drag-and-drop editor to add elements like text, images, and forms.
  2. Customize fonts, colors, and layouts to match your brand guidelines.
  3. Click Preview to ensure everything looks good on both desktop and mobile devices.

Step 4: Publish the Page

  1. Once satisfied with your design, click Publish.
  2. Copy the generated URL of your Cloud Page.

Step 5: Embed the Cloud Page on Your Website

To integrate the Cloud Page into your website:

1. Embed Using a Redirect

  • Open your website’s HTML file.
  • Paste the following iFrame code, replacing CLOUD_PAGE_URL with your Cloud Page URL:

 <iframe src="CLOUD_PAGE_URL" width="100%" height="600"  frameborder="0" allowfullscreen></iframe>

2. Embed Using a Redirect

  • If you want the Cloud Page to appear as a standalone page, set up a URL redirect on your web server.

Best Practices for Embedding Cloud Pages

  • Responsive Design: Ensure your Cloud Page and iframe settings are mobile-friendly.
  • SEO Optimization: Add relevant metadata to your Cloud Page for better search engine visibility.
  • Security Considerations: Use HTTPS URLs to maintain a secure connection.
  • Track Performance: Leverage SFMC analytics to monitor engagement metrics and optimize your page’s performance.

Conclusion

Embedding a Salesforce Marketing Cloud Landing Page on your website is an excellent way to leverage dynamic content and enhance user engagement. By following these steps, you can seamlessly integrate a professionally designed Cloud Page into your digital strategy.

Feel free to reach out to us if you need help in Salesforce Cloud Page Integration in your website. We have a team of highly experienced Salesforce experts who can help you achieve your goal!